The Promo Video mission statement
The promo video ethos is about providing value. Whether in giving advice from our experience and expertise or giving cost-effective options to clients and enquiriers about their video production needs. Obviously, we want to run a successful video production company but we also want for a better world. Video plays a big part in this with creative and effective communication. It also encourages a marketing paradigm of providing value for the audience rather than pushy advertising. This is the heart of content marketing.
How to make best use of your marketing budget
If your interest is in marketing you will be well aware of the importance of online video. A well produced flagship promotional video is the best window into your organisation establishing the brand and creating a direct connection with your audience. There is also lots of other video content that may be cheaper to produce and can be released to your audience over time creating a long-term video strategy. Interviews with industry experts, discussion events, industry news. Content that provides real value to your industry and implicitly places your company or organisation as a knowledgeable authority. With some planning you can make your marketing budget go a long way and capture valuable video content from many sources such as corporate events and functions. At corporate events we remain unobtrusive though capture all of the important moments, interviews and vox pops, professionally and efficiently. Contact us for ideas and advice on producing cost effective video production content that provides real value to your audience.
How to commission a corporate video production
These are the steps you’ll likely go through when you contact us or another video production company.
We will need to know as much information as possible about your video project in order to give you an accurate quote.
What is the purpose of your video?
An understanding of this is important in informing the overall direction of a video project. It may be to direct viewers to your website, find out more information about a product or service, build an email list or simply raise brand awareness.
What is your intended audience?
An idea of the demographic and their level of knowledge of your product or service is very useful in getting the tone and style of the video right. The style of the video depends on the type of participants and the style of editing. The pace of editing can vary from slick music video to leisurely documentary. The type of music used in the video can also affect the style and should be congruent with the intended audience.
What elements do you wish to include in the video?
You might wish to include talking head interviews with staff or industry experts or testimonials and vox pops from your customers. To edit this into an engaging video we’ll be looking for any other footage of your business or organisation that we can film to illustrate the content of the interviews. You may wish to use voice-over along with or instead of interviews to provide the informative content of the video and to guide the viewer. Photos, slides, infographics, motion graphics and animation can all provide more texture to the video and make it more informative, classy and appealing.
How much filming time is required?
We’ll be trying to ascertain how many shooting days will be required and with how many videographers. This is one of the key factors affecting cost along with the complexity of the edit.
What is your budget?
You don’t need a definite amount and you are quite possibly just shopping around for quotes in order to submit a proposal to the rest of your company for approval. It’s useful to have a ballpark idea though so we can suggest options that would be within your budget.
The next step…
If you decide to go ahead with the project the next step might be a project kick-off meeting either in person or by phone. Here we can organise the shoot and get any other materials we will need in the project. We aim to get a rough edit to you within a week or so of the shoot. On bigger projects this can take longer. We then work towards a final edit based on your feedback. It is customary for corporate video production companies to offer up to 3 revisions for free. We usually find that the first rough-cut is 90% there and just requires a few tweaks to sign off. We are however very flexible in the revision process and our main concern is that you are completely happy with the final product.
360 Video and VR Production
We are currently launching a new website dedicated to virtual reality and 360 video VR productions. This technology is set to hit the mainstream this year (2016) with the release of Oculus Rift and other VR headsets. Youtube is already showing 360 content viewable through the £10 google cardboard. We believe this will be a game changer for corporate video production in marketing and training. It’s still unsure how this will fit into the corporate world though we’re researching how companies can take advantage of this new technology.