One Question

This is a promotional video we made for the one question event in 2016. The question of how do we marry technology and humanity was posed from a variety of different perspectives from Ai, VR, art, music, marketing, media, finance, healthcare and agencies. Continue Reading

Virtual Reality in the Video Production Industry -VR at BVE expo 2017

Virtual Reality in the Video Production Industry -VR at BVE expo 2017

BVE 2017 The annual London 3 day event, broadcast video expo has always promoted the latest developments in video technology. I’ve been attending this event for a good number of years, since the days when the Canon XL1 and Sony PD 150 mini DV cameras were the next big thing. DV, HD and 4K video, DSLR’s, drones… Continue Reading

Will Virtual Reality Change the World?

Will Virtual Reality Change the World?

Virtual Reality Virtual reality has been round for a few decades though a new breed of consumer VR technology is launching this year. I first came across this at Sheffield DocFest documentary festival in the summer of 2015. The exhibition included a few computer-generated VR experiences and a few 360 documentaries by the VR production… Continue Reading

BVE 2016. London’s Biggest Video Production Industry Event

BVE (Broadcast Video Expo) 2016. Britain’s biggest video production industry event. What is BVE? I’ve been attending BVE for 15 years. It’s my annual three-day opportunity to geek out on technology, network and get a feel for where the video production industry is going. I find it to be an incredible resource of information, education… Continue Reading

How Video Production is Defining Brand Identity

Video production and branding Introduction For a long time I’ve been fascinated by the way our lives are becoming more and more documented through photos and video. Kids are growing up these days having the whole process filmed and photographed. It surely must be having an effect on our self image and culture wide identity.… Continue Reading

Video Production : The Future of Internet Marketing?

Video Production : The Future of Internet Marketing?

Since the advent of film the moving image has been used to influence, advertise and market. With the exception maybe of virtual reality technology, video is the nearest we have come to creating a sense of direct experience remotely with an audience. It can convey personality, trust, authenticity and emotion directly through onscreen appearances and indirectly… Continue Reading

The 411 Rule Applied to Promotional Videos and Video Marketing

The 411 Rule Applied to Promotional Videos and Video Marketing

 The 411 Rule and Promotional Video The 411 rule was popularised by Joe Pulizzi of the content marketing Institute. It was originally based on Twitter engagement though can be applied to other forms of content marketing. I’ve been wondering how this applies to video content. The rule suggests that for every self serving tweet a relevant… Continue Reading

The Business Show London, 2016 | Inspiration, Networking and Video Production

The Business Show London, 2016 | Inspiration, Networking and Video Production

The Business Show, London, 2016  I was approached by the Business Show (formerly the great British business show) earlier in the year to exhibit though for various reasons wasn’t able to make it. I did however attend as a guest for the first time and was impressed by the diverse array of seminars and networking. The… Continue Reading